MARKETING TEAMS

A strong corporate culture forming the basis of product development.

The Marketing Departments are based in Paris and Hong Kong and follow a common structural pattern, each developing specific collection corresponding to a brand’s territory and to its prospective markets.

The task of the Marketing teams is to assemble all the elements of information needed to brief the designers: market analysis, identification of needs and resources, and product recommendations that are suitable in terms of both design and price range.

Beyond the collections themselves, the Marketing teams establish the management practices for the brands: they are responsible for concept development from product to communication, defining for each collection an individual and coherent territory.